MICE is the acronym word for meetings, incentives, conferences and exhibitions. That is a type of tourism in which large groups, usually well in advance are brought together for a particular purpose. In the meeting two or more people come together to discuss one or more topics, often in a formal setting. A conference is also a meeting of people who discuss about different topics. Incentive tourism unlike the other types of MICE tourism is usually conducted purely for entertainment, rather than professional or education purposes and is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded or a job well done. The last event, Exhibition, in the general sense is an organized presentation and display of a selection of items. In practice, exhibitions usually occur within museums, galleries, exhibition halls or world’s Fairs.
During the past few years there has been a growing number of MICE events performed in Iran especially exhibitions with lots of participants from different countries. In this regard our professional team will be glad to arrange them for you with the best services to let you concentrate more on your business and make your trip to Iran memorable and efficient.